Meet Suzy, the all-in-one market research software solution streamlining how brands gather, analyze, and act on consumer intelligence.
The Power Behind the Brand: Company Info
Suzy is more than software; it’s a powerhouse that provides real-time data and actionable consumer insights. It empowers teams across the entire development cycle, from ideation to the final shelf placement. Built with agility and precision, Suzy’s suite of tools and solutions transforms market research into an intuitive, swift process.
Features That Set Suzy Apart
The Suzy Cloud
The Suzy Cloud is a comprehensive platform where all of Suzy’s tools converge. It allows for seamless project, insight, and analytics management. It integrates quant and qual audiences in a connected AI-powered research cloud. It offers a fully integrated suite of robust tools to conduct large-scale, iterative research efficiently.
Suzy Insights
Suzy Insights simplifies the often cumbersome research process with basic and advanced tools for intuitive survey design, featuring automated templates that speed up the setup process. This is complemented by AI-powered data analysis and detailed reporting functionalities, ensuring quick turnaround for agile insight gathering and robustness for complex, multi-faceted research projects.
Suzy Live
Connecting quantitative and qualitative data with dynamic AI-powered analytics simplifies the complexity of live research, managing all the logistics with just a few clicks and providing unparalleled insights directly from the consumer’s environment.
Interact with consumers in real-time to gain insights that can pivot or affirm marketing strategies on the spot. Suzy Live integrates IDIs, online focus groups, and in-home product testing (IHUTS), offering a comprehensive and immersive approach to consumer engagement.
Suzy Audiences
Suzy Audiences incorporates a first-party network of screened and verified consumers, allowing brands to target and retarget specific groups precisely. This powerful feature enables brands to save audiences for future research and even integrate their typing tool for more effective and nuanced audience segmentation.
In-Home Usage Testing (IHUT)
In-home usage Testing (IHUT) with Suzy catapults product testing beyond traditional archaic methods by placing your products directly into the hands of consumers where they’re meant to be used and tested, at home. This hands-on, in-home product testing goes beyond simple assessments and engages the consumers’ senses to provide holistic 360-degree in-context feedback.
Whether evaluating ease of use, performance, or sensory research, an IHUT helps brands identify crucial moments of truth that validate, improve, expand, and confidently launch products. Gain genuine insights into how consumers interact with your product daily.
Here’s how it works:
(1) Tell Suzy about your product, the aspects you aim to test, the insights you hope to uncover, the research objective, etc.
(2) Specify your target audience using Suzy’s proprietary audience insights tool and validated panel. This guarantees that your products are placed with the right people for relevant results.
(3) Suzy will formulate a test plan and field the screener.
(4) Suzy will handle all the logistics. Send your products to Suzy’s fulfillment center, and they will ship to the qualified testers.
(5) Testers receive the products and take the after-use survey after the trial period. This is also the stage where in-depth interviews are performed.
(6) Customers can view comprehensive results directly from the Suzy platform dashboard.
The Suzy platform can expand or contract to meet your product testing needs. Whether you’re looking to
Validate a prototype by testing a product idea with potential customers to ensure its functionality aligns with user expectations and purchase intent. Journey map the customer experience by engaging with actual consumers to identify their moments of delight and pinpoint opportunities for improvement.
Package Testing Research unboxing experiences to evaluate packaging appeal and ensure your product stands out in the competitive market.
Collecting user claims and user-generated content are invaluable assets for your product marketing strategies. Imagine confidently stating, “90% of consumers said “X” A testament to your product’s impact validated by sound market research.
Sensory feedback is critical. With Suzy, you can gain insight into your product’s sensory appeal—what it smells, tastes, feels, sounds, and looks like to consumers, enabling brands to fine-tune every aspect for maximum market appeal.
Market Segmentation
With Suzy’s dynamic, complete lifecycle segmentation powered by machine learning, keep your insights fresh and your ideas relevant. Activate your segments quickly and easily, and stay ahead of evolving audiences.
With in-platform typing tools and custom templates based on a brand’s segments’ unique attributes, they can target surveys to their precise segments with just a click.
Always on, always relevant – Segments are refreshed every quarter, keeping the audience fresh, relevant, and accurate.
Solutions Crafted for Success
Suzy’s solutions are categorized into foundational, innovation, creative, and shopper, each crafted to empower brands at different stages of their strategies.
Foundational– Gather and establish core consumer data to be the backbone for all other marketing endeavors. During the Foundational stage, it’s critical to understand your consumers’ viewpoint on the industry category, brand, and products.
You should also identify the key segments and personas that matter to your brand during this period. Suzy’s diverse toolset enables brands to deeply immerse themselves in the consumer psyche, unveiling surface-level preferences and core emotional and rational drivers.
Innovation At this juncture, brands should leverage the deep insights garnered during the Foundational phase. Concept Tests, Products, Packaging & Pricing — this mantra should guide every decision moving forward.
Whether it’s a new product idea, an innovative packaging solution, or a unique pricing strategy, every concept should be meticulously tested to ensure it resonates with targeted segments and addresses their unmet needs.
Creative– Following the Innovation stage, the next pivotal phase focuses on Prioritization, Optimization, & Breakthrough Techniques. This is where the creative magic happens, transforming insights into action to impact your brand’s market presence significantly.
At this juncture, it’s crucial to prioritize based on what the consumer data has illustrated, ensuring that marketing dollars are invested in the most impactful avenues. Optimization is critical; by leveraging pre-validated content and copy, brands can ensure their messaging is not just seen but resonates deeply with their target audience.
Shopper– Uncovering consumer motivation is crucial to measuring purchase intent. Understanding brand performance and executing foundational research is essential in revealing consumer mindset, attitude, and motivation.
This insight allows brands to tailor their strategies, ensuring they resonate more deeply with their audience. Know where and how your customers spend their time, from online channels to in-person retailers, to deliver targeted and effective marketing messages.
Benefits Of Choosing Suzy
Instant Insights: Cut to the chase with real-time insights, allowing immediate action.
Verified Consumers On-Demand: Access a database of consumers willing and ready to participate in your research.
Segmentation Sophistication: Nail your targeting with Suzy’s advanced segmentation capabilities.
Retargeting & Analytics: Not just a one-and-done, Suzy enables you to retarget and analyze consumer responses for deeper insights.
Flexible Platform Use: You can operate under DIY or rely on expert-managed service support, whatever best suits your team.
Suzy is not just pioneering; it’s leading the charge in revolutionizing market research and consumer feedback collection. For brands who live at the pace of their consumers, Suzy is undeniably becoming the ace up their sleeves
