Dynata, a major player in the market research industry, represents an amalgamation of technology, expertise, and a pioneering spirit. Here is a look at how Dynata leverages its extensive resources to offer buyer-centric solutions.
Company Background
Their story is one of evolution. Founded as SSI in the 1970s, it has since grown into a global powerhouse, enabling businesses to run complex projects with their panelists and tools. Along the way, the company was built from mergers and acquisitions from e-rewards, critical mix, and peanut labs, to name a few. Its growth trajectory has been fueled by its commitment to its founding principles and an adaptive approach to technological innovations.
Core Values and Mission Statement
At its heart, Dynata’s core is entrenched in three pillars—innovation, integrity, and impact. Recognizing the power of technology in redefining sample and data collection, it prides itself on being at the forefront of adopting new methodologies that elevate its sample offering. With a steadfast commitment to ethical data collection and a laser focus on the tangible impact of their products, Dynata’s mission aligns with providing high-quality first-party data and allowing customers to make intelligent decisions.
Services Offered
Their services range from providing samples for online surveys, recruits, etc., to the cutting-edge application of AI in data analysis. The company’s roster of solutions is designed to cater to the nuanced requirements of the diverse set of companies that use its services.
Dynata Solutions
- Quantitative Research: Dynata is a trusted source that supplies sample for most quantitative research. They can help with online, mobile, and analytics, all geared toward providing
- Qualitative Research: Offering panelists to participate in online and offline focus groups, telephone IDIs, and observational methodologies.
Dynata Products
- Sample- Access to 70MM pro proprietary B2B and B2C panelists
- Program surveys
- Field your surveys, then enhance the dataset by appending data from 3rd party partners
- Create audience segments and activate targeted campaigns
- Advertising effectiveness
- Creative Testing
- Reporting and Analytics
Unique Selling Proposition
Leveraging a purpose-built technology stack, Dynata prides itself on providing an unrivaled approach to trustworthy, quality data and managing the largest panel in market research. They excel in sample management, questionnaire design, and reporting. Dynata serves everyone who conducts research: corporate clients, advertising agencies, consulting and investment firms, and MRAs. With a cookieless future well upon us, Dynata is positioned to assist agencies with targeting consumers and measuring their ad effectiveness.
What Sets Dynata Apart
- Global Reach: With a massive network of panels in over 60 countries, Dynata offers innovative data services and panels that are truly global in scope. They are, without a doubt, the most significant player in the sample space.
- Advanced Panel Management: Its proprietary platform efficiently manages respondents, ensuring high-quality sample and fast turnaround times.
- Thought Leadership: Dynata’s team of experts routinely contributes to the industry’s thought leadership, advancing the conversation and best practices.
- Profiling depth: Access to hundreds of individual profile attributes collected and an extensive library of variables to append.
Conclusion
For buyers seeking a robust, reliable, and responsive solution, Dynata’s profile shines as one that embodies experience and innovation. They built a powerful offering and own a responsive first party data asset in the face of a cookieless future.